Success Story of SRMB eCommerce & CRM App -

Success Stories

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Success Story of SRMB eCommerce & CRM App

An integrated e-commerce and Customer Relationship Management (CRM) application tightly integrated with an existing ERP to manage leads, products, orders, invoices and escalations with extensive reporting capabilities. It helped SRMB achieve excellence in business process automation, provide better customer experience and close more business.

Key Features:

  • Integrate e-commerce website, CRM and ERP
  • Manage leads, products, invoices, orders and product catalogs
  • Manage escalations, permissions and reports

Results:

  • Two-pronged approach to creating a lead management system: manual and API-generated
  • Integrated ERP with CRM despite problems related to third-party API permissions
  • Deployed a mobile responsive web-based CRM
  • Enhanced productivity with the customer-supplier management system
  • Generated more sales with conversion-friendly website

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