Reviving Cubism: A Web Designer’s Approach
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Reviving Cubism: A Web Designer’s Approach

By Mainak Biswas October 13, 2014 - 1,124 views

Cubism, as we all know, was an important art movement in the early 20th century. Stalwarts such as Pablo Picasso, Georges Braque and others made cubism famous and brought the avant-garde art movement to the periphery of modernism. It revolutionized European sculpture and painting and people began to view art from a completely different angle.

In fact, cubism is known to be the most influential art movement in 20th century. The fact that it paved way for many more art movements helped it to be a pioneer of sorts. Cubism, as we know it, is not really popular among web designers. In fact, cubist websites are not something that you come across every day.

A simple Google search will yield you nothing. All that you see is a link that reviews a fictional cubist website that is terrible to navigate. Jokes apart, in this article, we shall learn more about the philosophy behind cubism and how web designers can benefit from it. We shall also try and understand if cubism is making a comeback in the design world. For all that we know, it might become the next big thing after a similar revival of pop culture, influenced by Andy Warhol.

What is the technique behind Cubism?

The technique behind cubism is quite simple. Usually, in Cubist artwork, objects are first analyzed. Once they are analyzed, they are broken up and dismantled, in a metaphorical way as well. Once they are broken up, they are reassembled as well. This gives us an idea about the object from perspectives that we wouldn’t have realized, if we presented the object in its original form.

The fact that we dismantle an object, only to reassemble it later on, provides us with alternative perspectives and multitude of viewpoints. This helps the viewer to understand the object in a greater context, rather than just being stuck to its original intention. We must realize that no object exists without a context. The context can differ even if the object does not.

However, the same object can take on different meanings depending on the context. Cubist works explore these ideas they often help us to assess and understand art works from multitudes of viewpoints. This is one of the reasons why cubism is considered an important modernist movement.

Cubist aesthetics in web designing

Cubist aesthetics, total abstraction or partly abstract, can be employed in websites. Cubist backgrounds can be used especially if the client is looking for a high-end and artistic website that is focused on capturing the attention of art buffs. A totally abstract cubist background will help you to give a mysterious and ethereal feel to the website. It is not possible to simply forego the importance of basic design structure but using a cubist aesthetic can make the website standout.

Whether cubist patterns are used in the logo or on the background, you will always stand out from the rest of the crowd. The fact that not many people know or understand cubism is a problematic issue. It gives a sense of exclusivity to the website you create, albeit not in a good way. While exclusivity and artistic notions help drive traffic, it may alienate you from your target audience. You may end up keeping out people from websites.

However, by using cubist aesthetics, you can attract those who are really interested in the client’s products and services. Abstract cubist aesthetics are great for artists, designers, and those who are in creative fields.

Cubist philosophy in web designing

Cubist philosophy centers and revolves around defining and representing the modern reality. It tries to make sense of the complex and the ambiguous without being burdened by new inventions, philosophical speculation and cultural diversity. Cubist philosophy tries to put all these disparate ideas factors into collages, which results in an almost postmodern condition.

If you were wondering how this is related to a website, you need not go too far ahead. We must realize that we are surrounded by a number of technologies and cultures. If we were to make sense of this complex reality, cubism offers answers and solutions. By breaking up this complex structure, we can look at our reality from a number of perspectives.

Building a cubist website

A website is not meant to be something that cannot be understood. There must be a homepage, a page with contact details, a blog and a few other curios that help the visitors to get the information they need. What we really mean by creating a cubist website is to incorporate not only their aesthetics, but also their philosophy of making sense of the complex by breaking it down.

You can easily do this by building a corporate website that is broken into sub-structures, instead of piling all the information together. By breaking a large website into smaller pages, we make it easier for viewers to understand the content and also ensure that new perspectives are enabled.

This helps us to broaden our views and create new realities with the help of a website. How this is done will be explained below. There is a lot of stigma attached to art movements especially among those who are into hardcore technological professions. Yet, these art movements have much to tell and teach us.

Just because you do not understand does not mean it is unimportant

Once Pablo Picasso famously remarked “The fact that for a long time Cubism has not been understood and that even today there are people who cannot see anything in it means nothing. I do not read English, an English book is a blank book to me. This does not mean that the English language does not exist. Why should I blame anyone but myself if I cannot understand what I know nothing about?”

Yet, we need to build websites that can be understood. In our frenzy to create cubist websites, we may forget that a website must be accessible to everyone, no matter what their level of expertise or education is. When we design cubist websites, we are only suggesting that we incorporate some of their philosophies and also their aesthetics. Cubist aesthetics look great in logos and on background images. Cubist philosophy is an excellent way to break complex structures down and build websites that are smaller. This helps the visitors to gain multitudes of viewpoints without being restricted to a singular and gigantic website.

Here are some of the basic steps towards creating a cubist website

  • Get ready with cubist aesthetics, be it for the logo or the background
  • Analyze the given task and understand the larger picture
  • Break up the task into smaller ones
  • Now put all these tasks together to create a website that is cubist in nature
  • Make sure that the final website is an amalgamation of complexities which are made simple

We need to remember that cubism, as a philosophy, has always encouraged us to understand the complex and the unknown. All our clients problems are usually complex and they can be made simpler further. It might take a little effort to break down those complex problems but it is not impossible.

We need to breakdown everything that is complex in order to create a website that is simple yet thoughtful. A website must help us to understand a given topic from a number of perspectives. This can be made possible with the application of cubist philosophy. By incorporating cubist aesthetics, we can also attract art buffs and others who are looking for something original.

Art movements are very important for web designers

Web designers must always read up on art history and various art movements. Though it is a completely different subject, art-related philosophy is very important to create websites that stand out from the rest. We need to understand that our websites may one day end up being artworks themselves. By recognizing this possibility, we open doors to greater artistic freedom and innovation. All this helps us to create websites that are memorable, useful and aesthetic in nature.

Though these art movements are gradually dying out, we as web designers can revive them. By reviving cubism through your websites, you will not only revive the aesthetics but will also revive the philosophy of analyzing and viewing a topic from different perspectives. And that will certainly strike a chord among the target audience.

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