Cloud data delivery models have introduced several new terms in enterprise IT jargon. Some of these include the ever omnipresent Platform as a Service (PaaS), Infrastructure as a Service (IaaS) and Software as a Service (SaaS). These delivery models have helped cloud vendors to bring the most advanced IT services to clients over the cloud. As people have begun to use mobile devices as their primary computing devices, the data that is generated and stored with respect to location is growing very rapidly.
Location as a Service (LaaS) is a data delivery model that brings privacy protected physical location data to enterprise customers. Data that is collected via carriers, Wi-Fi, landlines and even IP addresses are made available through APIs to clients.
Why should you use location-based data?
Let us take a look at how LaaS helps you, and what you could probably do with it
1. LaaS provides location data, which can be used to enhance
2. Location data is important for both businesses and governments.
3. Location specific data provides insight about activities that are taking place in real time
4. Location data provides spatial patterns, which help in leveraging various relationships between variables
What does LaaS entail?
Summarizing LaaS’ current status
As we can see, location-based data is becoming increasingly important and is being used across industry verticals. While location data finds use in retail industry the most, it is used in finance services, security, governance, and various other verticals. This data is now being delivered via cloud on an on-demand PaaS, SaaS and IaaS model. This synthesized cloud delivery model of location data is also termed as LaaS. Location as a service is going to change the way clients are going to use location data, making it accessible for even smaller and medium sized companies.