When to Draw a Line on Mobile App Spending - Indus Net Technologies

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When to Draw a Line on Mobile App Spending

June 20, 2014 by Mainak Biswas under Marketing201 views
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Of course, it is no more a secret. Mobile applications are the rage now and they will continue to be until every other company has an app of its own, specially developed for a target audience. Mobile shopping has risen by 55% and is expected to increase further. With a lot of money waiting to be spent on mobile applications, companies are in a hurry to get applications designed so that they can join the race too. So far, so good. However, mobile applications are not free. They cost money and sometimes, they cost a lot of money.

Some of the questions that you need to ask yourself before spending money on mobile applications

How far must you go in order to ensure that your mobile ventures are successful? Should you prioritize mobile app spending over everything else, where must you draw the line? These are some of the questions that haunt CEOs and CMOs, especially, when mobile applications are no more a choice but a necessity. Companies that still do not have mobile applications or some sort of mobile app spending have already been left behind and will suffer the consequences sooner or later. While it is imperative to get on the mobile wagon, it is also important to know how much to spend and when to stop spending.

Stretch your budget realistically

Mobile app spending need not be very low or very less. These are ambiguous terms but every company understands subliminally what is low and what is not. An app can be designed and maintained no matter what your budget is. The fact that you are ready to spend money on developing an app and maintaining it is enough to ensure that you are not left behind in the race. If your developer asks you to increase your budget, do so. But do it only till it won’t hurt you.

Do not attempt grand projects

Mobile applications can be small or big. They can be complex and simple. They can also be simple or very ornate and beautiful. In the same breath, mobile applications can be expensive or affordable. If you plan to get on the mobile bandwagon, make sure that you are not going to take up grand mobile app projects. It is, usually, not necessary to design flashy and expensive applications that lack in other important features such as security and stability. Use your money in the right place and get an affordable app for which more money has been spent on security.

Invest in security

Security is tantamount to success. App security is an entire specialization these days and you just cannot do without paying attention to mobile app security. You will need to devote and invest a large part of your mobile app spend towards its security. With an increasing number of threats around, it is natural for developers to insist on more money being dedicated to ensuring that the app is secure and stable. You do not even need to purchase expensive software programs, if you choose to outsource your app development to another agency. Just make sure that you ask questions before deciding on something.

If it begins to hurt, stop

After you decide to invest money in an app and its maintenance, you might realize that you have stretched your budgets and it is no more sustainable. If it begins to pinch, ask your developer to look at various possibilities to reduce expenses. Maintenance costs can be reduced, if money has already been spent on designing. This is a crucial area that needs more deliberation. If you feel you are not going to be able to sustain your app or if you already have an app that is proving too expensive to maintain, speak to a developer or agency that is experienced in these matters.

At the end of the day, we need to understand that spending money on mobile apps cannot be avoided. It is important to invest money and time on mobile applications and also to ensure that the spending is not troublesome to your company’s success. If you’re spending skyrockets, try and reduce it by speaking to your developer.

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