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Facebook Reveals that Its Ad Metrics Again Went Awry
Industry News

Facebook Reveals that Its Ad Metrics Again Went Awry

By Abhishek Rungta November 17, 2016 - 813 views

Facebook’s ad metrics are in trouble again. The social giant made it public that it has uncovered several more miscalculated metrics with respect to consumer behavior in response to published content. To address this issue, Facebook will begin to allow third-party measurement companies like Nielsen to track its metrics. #analytics