Helvetica Lovers Unite: Probably the Most Prolific Font in the World - Indus Net Technologies

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Helvetica Lovers Unite: Probably the Most Prolific Font in the World

May 29, 2013 by Mainak Biswas under Design Web design377 views
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Before you start reading this article, I would like you to think of a font you like the best. Chances are that you are a lover of Helvetica and hence you chose to read this article, if not, you might dislike Helvetica and would like to see what this article has to offer, waiting for a chance to negate any claim made here! In either case you are free to share your comments on what you think about the famous font, but for me Helvetica has been and will always be my personal favourite.

Helvetica, a sans-serif typeface font happens to be both an infamous and famous designer’s font. It is legible, eye catchy and beautiful in its own minimalist elegance. Could you think of another font which has a movie to its credit? Doesn’t this fact in itself talk about the excellence of the font!

History of the Font

Helvetica was crafted in 1957 by Max Miedinger and Eduard Hoffmann with the idea to create a font which could be used by all and a font that had the most clarity. It was originally called Neue Haas Grotesk and later in 1960 came to be known as Helvetica to make it marketable friendly.

From then on, one could see the font on everything he set his eyes on. Billboards, shop fronts, labels…you turn your head and you would spot the font. As years passed by, thousands of other fonts were created, but none gaining the popularity that Helvetica did.

A Few Reasons Why Helvetica is Hailed as The Best Font

  • It’s One of the Oldest Fonts: Helvetica as of today is more than 55 years old and is still going strong. Its popularity hasn’t been threatened even once in these years and is celebrated for its pedigree and longevity. Even though it is closing in on the standard retirement age, it is still widely used by most designers
  • It has its own Movie: Ever heard of a movie based on a font? The movie, Helvetica is a feature-length documentary talking and showcasing the way fonts and type can affect a person’s life. It has also been successful in expressing the way the designers feel about the font their choices and the aesthetics behind choosing Helvetica over others. The movie has just about covered the world of graphic design, typography and how Helvetica has played a role. The movie was released as a tribute to its 50th anniversary.
  • Unique Characteristics:  A few exceptional characteristics of Helvetica:
    • The x in Helvetica, stands out making it easier to read even in small prints
    • The fonts appear to have two levels to them
    • The square looking S is a looker
    • rounded off square tail of R
    • The font is legible even when the viewer is in motion, making it popular amongst signage and airline logos
  • Versatility:  Agree that all fonts are versatile in nature, but the versatility that Helvetica provides is different. Be it bold, italics or any size of font, the elegance of the font is never compromised. The font also is close to human hand writing and less robotic in nature, giving it a natural yet professional feel. Its main distinguishing feature is that the font, depending on the context, makes the writing look formal or relaxed 
  • Simplicity: Helvetica, though sophisticated, classy and elegant is simple in nature. The font passes all tests between being archetypal, fresh, traditional and edgy. Depending on the other design elements accompanied with the font, Helvetica can be all the above. Due to the fact that it belongs to the sans serif family, it is more over looked as a fresh design, but due to its age, it is also considered as a traditional font. 
  • Safe: If you are a beginner in the world of design, then Helvetica is what you should be using. Not being sure of how typefaces influence the already created design, Helvetica can be safely used ensuring that the look and feel of the design remains intact 
  • Omnipresent: A lot of big brand have their logos in the Helvetica font. Even though it was widely used, the message it sends across and its professionalism is unmatched.

A Few examples:  (can we have this in Helvetica…also thought if we could have the entire article in the same font, I don’t have it in my comp)

3M

BASF

BMW

Harley Davidson

Oral B

Panasonic

Toyota

Tupperware

  • Awards: Helvetica was ranked first in the Fontshop Germany’s   list of “Best Fonts of All Time”.  It was also the first typeface that was added to the Museum of Modern Art, situated in New York.

Fonts that tried to compete with Helvetica

Helvetica’s contemporaries were many, imitating it as well as competing with it, but none could match its acceptability. Helvetica’s contemporaries were Univers, Folio and M S Sans Serif. Arial happens to be the only font which almost looked like Helvetica but was in many ways different.

Unknown Facts about Helvetica

  • When the name Helvetica had to be changed from Neue Haas Grotesk, the first option was ‘Helvetia’, a Latin word for Switzerland. Eduard Hoffmann did not find it fitting to name a font after a country and hence suggested ‘Helvetica’ meaning Swiss
  • Helvetica was originally developed for printing purposes. During those times, letters were arranged by hand on a page and then printed. The invention of the computer made life easier for printing and along came with it many other fonts. Inspite of the birth of new fonts, Helvetica lived on to be everyone’s favourite rightly claiming its place as the most preferred font especially by Holloywood producers 

Why Helvetica will remain to be the Preferred Font

Helvetica has no doubt become the language of marketing and commerce. Almost all the big shot brands have their corporate logo in Helvetica font. Because of the overuse of Helvetica, it has developed a sense of familiarity to an extent where it is now welcomed by all. Steve Hicks is of the opinion that due to the fonts use in Facebook, the font has gained additional popularity and acceptance and does not pose as a threat to anyone.

It will remain to be the most preferred font because of its simplicity and its versatility to look good in any context.

Why Helvetica though loved so much is Equally Hated

For starters, the Haters of Helvetica claim that the font was based on the font Akzidenz Grotesk. When Helvetica and Akzidenz Grotesk are compared there are no obvious distinguishing features that can be identified. They even believe that Akzidenz Grotesk is a much more elegant and versatile font than Helvetica and it was the aggressive marketing gimmicks that led to its popularity. Marketing the font was so aggressive that Helvetica became the only font that the Swiss used and still continues to dominate its stance over other newly invented fonts. The font is so simple, that it ultimately makes it the first choice for designers, making the designers lazy to experiment with new designs. Even though they do agree that there have been some beautifully crafted designs using Helvetica, the credit goes to the designer for arranging all the elements in a particular way, rather then the font adding to the beauty.

Dislikers’ also believe that using Helvetica for text can be the worst mistake ever to commit, using it as a display face would just be fine, but when used as a text would look its worse.  Univers, Venus and Mercator were Helvetica’s contemporaries and all of them faced the same problems as Helvetica did. But the way Helvetica was marketed led to its popularity and the reason for the downfall of the other fonts.

Helvetica has been so overused in the past that the giant corporates thought by just replacing their original logo with Helvetica logo would lead to corporate brand change and messaging!

When we look at Helvetica from a bird’s eye view, then we could say that there are equal numbers of reasons to hate and love it. True, that its overuse can make many a typographers sick to the stomach, but one must also applaud to the various purposes it can serve! There has been no other font which has been so controversial and talked about as in the case of Helvetica. Guess making people react to it itself shows its worth in the typography market.

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