Snapchat Uses Machine-learning to Enhance Ad Results

By Abhishek Rungta January 04, 2017 - 1,382 views

Snapchat is bringing more controls and features to advertisers and it is using machine learning to do so. Advertisers just need to decide how much they want to spend and Snapchat will optimize the bidding to suit the advertiser’s needs. This goal-based bidding identifies users who are most likely to engage. #social #marketing