Snapchat Uses Machine-learning to Enhance Ad Results - Indus Net Technologies

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Snapchat Uses Machine-learning to Enhance Ad Results

January 04, 2017 by Abhishek Rungta under Industry News496 views
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Snapchat is bringing more controls and features to advertisers and it is using machine learning to do so. Advertisers just need to decide how much they want to spend and Snapchat will optimize the bidding to suit the advertiser’s needs. This goal-based bidding identifies users who are most likely to engage. #social #marketing

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