YouTube is not just a forum to watch the most desired videos; it is also an opportunity to market your business to millions of people. The platform is perfect for building business client relationships and to reap the benefits of creative marketing strategy. Most importantly, there are no big budgets.
If YouTube is still not a part of your social media business marketing, it’s high time that you consider this medium for your business growth. As people are treating YouTube channels as almost like a homepage of a website, YouTube introduced YouTube Cards that allow you to add more interactive cards to your videos. The elements including custom images, titles and call-to-action text integrated within YouTube Cards add an extra layer of interactivity to your video content.
YouTube Cards are side bar options shown on YouTube videos. They allow users to place external links, call-to-actions and other YouTube related videos. You no longer have to anticipate whether your audience would remember your website address you mentioned or check the video description for a link. They can simply click on your video card to check for any important information.
The Six Different Types of Card you can add to your Videos
Merchandise card helps in promoting a creator’s licensed merchandise directly from the video.
This type of card allows your fans to appreciate your videos and make monetary contribution directly to your video page.
This card link viewers directly to the projects on whitelist fundraising sites.
This card helps in linking to another public YouTube video or playlist, which can interest other viewers of the current video.
Playlist card helps in promoting various playlists on YouTube.
You can directly link your viewers to your website through YouTube card.
Ensure whichever card you use aligns with the goals of your YouTube video.
Features that make the card widely accepted among its users
Here’s how your business can benefit from new school of YouTube Marketing
You have more audience to your website
Each video you create needs to have a clear goal; and this is where the call-to-action is important in your card. YouTube Card allows you to send viewers to other pages on your website. However, ensure that you know where they need to go and what you want them to do once they get there. For instance, if your video is about ‘how-to-guide’, you can accordingly use a card and send it to your audience to discover the tips and guidance on your site. You might also add the link of your ‘how-to-guide’ video to your blog.
Your audience are well-aware of your brand
Video marketing is an effective way to make your prospects aware of what’s new and happening within your brand. Use YouTube card to discuss a particular topic, about products and services or answering common questions, especially, when your website has blog articles & valuable information for the viewers to read.
Direct promotion of your products and services
YouTube video cards are quite impressive when it is about promoting your products. One great way of showcasing your products is by creating and publishing a series of short videos for your viewers to know who you are. You might also create a video that demonstrates what you’re selling or how to use your products. Once you’re done with your video, incorporate a YouTube card to promote the entire product and a link & call-to-action to buy them.
You have your viewers’ email addresses
Email list is a significant aspect of customer relationship development in your business. As YouTube video can have up to 5 YouTube cards, one of them can be an enticement to sign up for email address. Place a URL to one of your lead magnets where users will have to share their email addresses to receive it. Email marketing is crucial to stay in touch with your audience, warm them up and promote your products & services. While you offer free content in exchange for an email sign up through YouTube card, you’re actually giving your potential customers the opportunity to learn more about you and your offerings.
So, here’s your chance to make your YouTube channel a destination to generate more leads.