Companies have objectives which invariably impact every aspect of their blog. A business blog has different goals to fulfil. These may include building the brand, expanding business reach or supporting sales. However, to accomplish such goals, it is imperative to ensure that the blog is in line with your company/brand. But how do you initiate it? The foremost important thing is to measure its effectiveness on your business and audience engagement. This is referred as Marketing Performance Measurement.
The metrics include indicators of the efficiency of your content supply chain. Although there are enough tools to measure your blog’s effort, it is more important to know –
Before you start analyzing your metrics, here are the four most important grounds to measure first:
Production of Content
This metrics will help you to manage the –
Outlining Creative Elements
You tasks include-
Performance of the Content
The metrics should cover
Marketing Pipeline
You need to monitor
Here are the blogging metrics you should measure every month to best gauge the success of your blog
Clicks – How Often and How Much
If lead generation and how much revenue gained are your top priority, you need people to find and engage with your content. Measuring clicks provide directions to a marketer. They are the greatest indicator of who is clicking, from where they’re clicking, whether your topics are resonating with your audience and how well your post is performing in the search engines. For instance, HubSpot, marketing automation software can give you a better understanding of who is clicking and where specific clicks are coming from. Similarly, clicks on and around a publish date give you an insight into how well your posts are resonating with the target audience.
You may also include a Call-To-Action button in your blog content. You can use it as a means to promote your other blog post offers and track how effective your blog is at generating leads. However, put something valuable within the CTA to inspire readers to click on it.
Inbound links – More Inbound Links Indicate Higher Rank in Search Engines
If you make it a point to link other’s valuable content in your own blog post, they would also reciprocate the same in their content. It helps with your ranking on search engines. This is an indication that others have found your content helpful enough to link to it on their own website.
You can use Google Analytics, Open Site Explorer, Backlink Watch or SEO profiler to measure inbound links in content.
Blog Search Performance
The foremost ways to measure the performance of your blog is to find out
The number will indicate how successful you are at attracting visitors to your website. You get measurements of total visitors, new visitors, return visitors and direct visitors. Google Analytics will take you a step further. This Analytical tool will show you the types of visitors viewing your blog.
People subscribe to high-quality content. Subscribers will promote your brand and also lead to product purchases and event participation. Tools like Spring Metrics or Google Analytics helps you to measure the total number of feed subscribers.
Tool like CrazyEgg measures the user behaviour and interactions. You get detail data about how visitors interact with the information on your page, what they actually do, how far do they scroll and at what place they stop viewing or deciding to leave comment, make a purchase or subscribe.
Social Shares
Take the time to discover what factors cause readers to share your post. Indeed, social media buttons on your blog post pages are a direct indicator of the level in which people find your content helpful. Research and studies show that readers share content that-
Social analytics tools like Open Site Explorer is effective in measuring the volume of social shares any blog post on your website is generating. With each click of the social media button, you’ll receive confirmation that readers enjoyed your content and was engaged with it.
A successful content strategy is aligned with measuring the revenue generated from it. This is simple if your blog posts are aligned with the premium content like eBooks that are confirmed ways to bring in business. You may also find several free analytical tools that will help you measure the impact of your blog on the business.
