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Uber Launches #DontDrinkAndDrive Marketing Campaign
Industry News

Uber Launches #DontDrinkAndDrive Marketing Campaign

By Mainak Biswas December 26, 2016 - 1,070 views

In what could be one of the most socially minded campaigns in recent marketing history of India, Uber has launched #DontDrinkAndDrive campaign. Those who have an blood alcohol level more than the permissible limit will be given a free ride back home. Helpdesks will be setup outside bars and clubs in cities like Bangalore, Bombay, etc to help those who want to get an Uber ride. #Marketing #Uber