Digital tools to adopt for Medical Representatives

The pandemic is not yet over! The world is strained and going through a massive change in how we react to the sudden changes. Like other sectors, Pharma also demands extensive changes that accelerate deploying resources to tackle the situation. Mostly it is HCPs who want it! Health care professionals (HCPs) are busy treating the confirmed covid cases. Amid the pandemic, we have seen the frequency of meeting pharma sales reps has contracted since March 2020. The ongoing pandemic has halted the in-person meetings. Thus the question is will the new remote model have operational efficiency, or are they future-ready?

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  • Table of Contents:

    • Pre-Covid pharma sales model
    • The jolt
    • Are pharma sales reps digital ready?
    • New model for new normal
    • Becoming future ready
  • Summary:

    The challenging time is not yet over. The after-effect of the pandemic can be brutal for pharma, and pharma sales reps need to outlive the crisis. Focussing on Revamping and becoming relevant can make them resilient.
    In this ebook, we will deal with New Age Digital Challenges faced by pharma, build a new Model for new Normal by deploying digital tools to outlive the crisis and strategize to make pharma sales reps resilient.

  • Key Highlights:

    • 45% of the patients decreased hospital visit due to Covid
    • 36% of HCPs prefer to meet sales reps through virtual meetings
    • 41% rise in engagement of HCP with reps due to digital tools
    • 81% HCPs agree emails as most preferred channel for engagement

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