Facebook Metrics Are Erroneous, Yet Again

By Mainak Biswas December 12, 2016 - 814 views

Facebook revealed yet again that its metrics are erroneous, after revealing twice already that its measurements are wrong twice since September. The new errors are related to Pages’ Live videos and off-Facebook links’ engagement figures. Those who use Facebook for digital marketing will need to re-evaluate their analytics results. #social #facebook