In Pursuit of Creativity
Creativity – The Holy Grail
All organizations relentlessly pursue creativity. To some its a matter of making minor improvements while for others, it isÂ a matter of survival. Without creative people your organization will rot and die.
When we talk about creativity – we generallyÂ tend to refer to thinking, reacting, discussingÂ and solving a problem in imaginative ways.
Creative people are characterized by:Â
- Flexibility i.e. Â They are quick to see the problems from others perspectiveÂ
- Fluidity i.e. They can generate a lot of ideas about a given problem or scenarioÂ
- Positive Orientation i.e. They do not get lost in arguments and focus on problemsÂ
- Risk Taking i.e. They do not mind challenging the status-quoÂ
Above all, there is one more characteristic which people simply tend to ignore and that isÂ “Knowledge”
Knowledge over Subject or Topic
People who do not have knowledge over their discipline or area of workÂ areÂ not creative! They are guys whoÂ are just guessing theÂ answer and are throwing 100 darts in the dark with a hope that atleast one of them hits the board.
Will you call a child who painted a “green colored sun” as creative? Hardly! I will call it lack ofÂ knowledge. Give this child a task to design a space craft and I bet, the results will be very creative!!Â Similarly, bringing such a child to solve management problems is not promoting creativity but a wastage of time.
Regardless of the popular opinion, creativityÂ has to beÂ knowledge driven. Knowledge that is acquired by years of hard work or education and reading. Itâ€™s not possible to have expert knowledge in all areas thus; it is not possible to be creative in all areas.
Creativity isÂ subject or topic focused and not generic in nature! Without knowledge even fools may sounds creative. But, you donâ€™t want fools to work for you now, do you?Â
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