#TwitterChat : Segment Of One Marketing - A Thin Line between Brilliance and Ethics -

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#TwitterChat : Segment Of One Marketing – A Thin Line between Brilliance and Ethics

April 03, 2018 by Syed Zainul Haque under Digital Marketing General Marketing Strategy1,707 views
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Hyper-segmentation, targeted and personalized marketing has taken over the world in recent times. We call it the “Segment of 1”. We have seen the extreme of it in case of the Cambridge Analytica situation, which crossed the line of ethics, whereas many marketers use the power of data to deliver the right content, at the right time to the right person in the right context to drive brand objectives.

Today we organized a #TwitterChat session between 4:00 PM – 5:00 PM (IST) on this subject, where we discussed the power of data, the power of “Segment of 1” and where should we draw the thin line between brilliance and ethics in terms of marketing.

We featured Jeevika Tyagi (@TyagiJeevika), CMO of Unifynd Technologies.

Let’s boost up our knowledge by revisiting this interesting session once again :




Indeed, an insightful discussion where we got some brilliant knowledge on “Segment of 1” marketing phenomena.

Stay with us, we will bring to you more such power-packed sessions in the future.

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