To have a social media presence has become one of the most important steps to achieving success. A lot more people are using Twitter, Facebook and LinkedIn today than ever before. In this background, companies really have to work hard to stand out from others. Only an engaging social media strategy can help companies to do that.
However, it is not just enough to have a social media strategy in place and assume that everything will fall in place. You need to know certain best practices that can dramatically increase your company’s social media presence. In this article, let us take a look at what these important steps to conquering the social media space are:
1. Hybrid social sharing with automation and real-time updates
It is not possible to update your social media accounts all the time. However, it is important to automate certain blog posts, images, videos and news so that they are circulated on social media in a timely manner, especially, when the traffic is high on social sites. Yet, it is also equally important to not automate everything.
In order to prove that you are not an automated bot, you will have to dedicate at least 50% of your social media activity to real-time sharing. This includes answering to people’s queries, replying to complaints, solving issues, thanking people for feedbacks and actively engaging with your audience.
2. Track your social content
It is one thing to be active to share posts on social media and another to track & measure your ROI. In order to do so, you have to have an effective strategy in place. You need to use tools like BuzzSumo, Hootsuite, Buffer App and others to track who shared your links, why it was shared, what were their demographics & psychographics and how best you can connect with that person.
This will give you important insights about your social media strategy and help you to arrive at solutions that you probably didn’t even know existed. Tracking and measuring social content is one of the most important ways to achieve social media success.
3. Optimize your social media profiles
One of the most important ways to boost your social media presence is to ensure that you make your social profiles look better. This will help people to find your social profile attractive and stay on for a longer time. If your social profiles are not uniquely designed and if they look outdated, people will lose interest in your activities.
It is important to keep the target audience in mind and develop social profile aesthetics that will appeal to your chosen buyer personas. This might cost a little money in the beginning, especially, to get your profiles designed professionally. However, in the long run, it will help you to get back all that you spend and more.
4. Actively build a network
As we mentioned earlier, you need to use 50% of your social media resources to engage in conversations in real-time. It is not enough to automate your social media activity and forget about it. You need to actively engage in conversations, build an intelligent network, choose your influencers and use those influencers to advocate your product.
This is a very important aspect of social media marketing. Influencers are known to help people make decisions better than advertisements. If you can make a list of all those influencers with a good social media presence, your own social media presence will be boosted. Be intelligent in doing this, otherwise, you might come across as a self-promotional aficionado.
If you follow these recommendations and best practices, you could be rest assured that it won’t take long to achieve the kind of success one wants. You might not even need to hire a professional agency, if you cannot afford one. Only, you need to follow the steps below to ensure that your social media presence receives a big boost. It will take a little patience, some hard work and a lot of creativity to achieve success.