There is a lot of content out there, that simply is not relevant to people. One of the reasons for this is that content is time dependent. Some kinds of content fare better when they are as close to the real thing as possible. For example, we would not want to watch re-runs of football matches. Instead, we would like to watch them live. Similarly, we would not want to watch an interview much late.
If our favorite celebrity is online, we would like to watch it as it is happening. If you have a company or a brand, and you would like to reach your Facebook followers in a more intimate and immediate manner, Facebook Live may be the best answer. Facebook Live brings video live streaming to your followers, with the help of which you can stream videos live.
Each time you stream a video, your audience will be sent notifications. This helps you to connect with them on a real time basis. Certainly, you would not want to keep posting same text messages and miss out on live streaming advantages. Facebook Live may be great for you if you already have a large audience.
In this article, let us take a look at the features of Facebook Live and then discuss for whom it is a good option.
What is Facebook Live? What Are Its Features?
Facebook Live helps you to broadcast live to a large audience, across the world. All you need is a cellphone with a camera, and a cellular or Wi-Fi network.
With all these great features, Facebook Live is certainly a force to reckon with. However, is it really for you? In this section, let us take a look at whether Facebook Live is for you or not.
The first question you need to ask yourself is, if you have a social presence. If you do not have a Facebook page set up, or any social followers, it may not be the right time to go ahead and spend time on Facebook Live. The first thing you should be doing is to set up your brand’s Facebook page with the help of which you can build an audience. First, concentrate on setting up your Facebook Page. Once you are done with that, you can start looking at building a good follower base.
If you do not have a lot of followers, Facebook Live may not help you a lot. Facebook Live is an intimate video live streaming service that helps you to connect with your audience better. Of course, it can help you find new followers, but you first need a good Facebook presence in order to find newer followers. So, it is a good idea to focus on building your page, interacting with your audience, blogging regularly, and basically, engaging in social media campaigns that will help you gain followers traditionally.
You need to know what you plan to achieve with Facebook Live. It is a live streaming service that works the best when you have something to show, say or tell. For example, you can live stream an event such as a product launch, or you can talk to your audience directly. This means, you can engage with them at a personal level and this helps you to connect with them personally. You may also set up Q & A sessions to help answer questions and get to know what is in people’s minds.
Take home message
Facebook Live is a great video live streaming service that works well when one already has enough followers. It comes with a number of useful features that helps you to retain and gain new followers. You can use Facebook Live to answer people’s questions, use live reactions to understand their thought process, and also ensure that your videos reach new followers. You can easily connect with your audience and narrate your story the way you want to say it.
However, you need to make sure that Facebook Live is really for you. It works well for those who already have a social media strategy in place. It also works well when one has a lot of followers or when they know what they want to achieve through Facebook Live. If this is not the case, then you might want to start with a social media strategy instead, working through social profiles and then getting into niche services such as Facebook Live.
At the end of the day, all social platforms come with their own features that make it easy for you to reach your target audience. However, you need to know what you are looking for and how you plan to do it. With a proper plan in place, you can make use of Facebook Live and other many interesting features that Facebook and other social platforms provide.