There are certain things that people take for granted when it comes to websites. Typography is one of them. People just expect content on websites and everything to ‘look good’. However, to make a website look attractive, a designer will have to concentrate a lot on typography as well. It is not all about web designing and thinking about coding but also concentrating on how text appears on a website. The font, the spacing, the style, the way a grid is placed and a lot more are often taken for granted.
People have begun to understand the importance of type
Many websites, these days, are type-focused. Type-focused websites ensure that content visibility is better and that there is a clear sense of which information is important and which falls lower in a sort of hierarchy. In order to make sure that type-focused websites succeed, you need to know about different fonts and typographies well. Also, you need to specialize in type-focused websites even if you are not really interested in it. Many customers and clients have begun to specifically ask for type-focused websites so that they can target certain sections of their readership. Here are some of the main reasons why you need to focus on type-focused websites:
Typography is important
Web typography ensures that composition and grid structure are taken into consideration. The idea is to make sure that we choose the right kind of typography that makes reading easier. Reading and assimilation of knowledge is only easy when a website is designed with typography in mind. It might not occur to you as a designer that type is as important as graphics, when it comes to web designing. Knowing this little fact will help you to make better choices and to please your clients better. All in all, ensure that you have a thorough knowledge about different kinds of typographies.
Different fonts have different impacts on human mind
Different fonts evoke different psychological states. This is a known fact. For instance, Times New Roman and Ariel are most preferred along with Helvetica because they are well-known, trusted and evoke a sense of stability and security. Using a font like Comic Sans MS might evoke memories of childhood and it obviously looks cartoonish. You would be surprised to learn that we have come across business websites that were written in Comic Sans font. Did they do well? We are not sure. Did the websites create a nagging doubt about their efficacy? Quite possible. Thus, it is important to concentrate on fonts as well.
Spacing is the key
The right amount of spacing ensures that people are able to read and understand content better. The only way people can understand content better is by making sure that everything is not clogged onto the web page. When a lot of white space is used, text and content looks better and it is easier to understand a given text. It also improves a person’s focus and attention. If paragraphs are clumped together and there is no white space around, it causes fatigue & tiredness in readers. This might encourage them to close your website and move on; and that is something that we do not want. Thus, it is important to make sure that there is enough white space available.
Content assimilation is better with type-focused websites
We need to accept the fact that most websites are meant to provide content. The content can be in the form of pure text, images or videos. There can also be other forms of live media and presentations. No matter what the content is, it is always necessary to use good fonts and typography so that content is visible in a neat and clean manner. Websites that are designed with type in focus are, usually, more successful than websites, which do not consider its importance.
If you are looking for a website that will be well-received, you need to be getting a website that is type-focused; and if you are the designer, ensure that your client knows type’s importance. As always, if you are in doubt, speak to one of our web professionals who will be able to help you better.